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Case Studies
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Summary

When a new company plans to hit an already-dense market, it has to arrive to the arena equipped with materials that will outline its mission, vision, and overall corporate identity. We help Bauriss build a brand from the ground up, designing visuals that attract their target audience and invites them to become a part of this amazing startup story.

Case Studies
Work
Case Studies

Tell A Story

April 2017,
STARTUP / Web Application for Storytelling
Stockholm, Sweden

The startup started its journey in our studio, on a plain whiteboard. At that point, it was nothing more than a few lines of our client's thoughts and our recommendations. From the earliest stages, we knew that we are in for an amazing adventure that will turn in a never-ending story.
We had the opportunity to guide this startup from the beginning - from creating the logotype to developing a complex web application, and we invite you to take a few moments of your day to find out a bit more about the project. We expect one of your intriguing stories to become a part of this social community that shows great future potential.

See on Behance

Harmony & Care

February 2017
Branding, Visual Identity, Business Development
Klagenfurt, Austria

The story behind this startup is based on a charitable idea to help everyone who needs home care. Considering the humanitarian character, it is no wonder Harmony & Care quickly received the much-needed funding that only further proved this startup's worth.
We are happy to be included in the development and realization of this project intended for those who are in dire need of a helping hand during the last chapter of their life. And we are proud to be a part of it.

See on Behance

Fixit

January 2018
STARTUP / Mobile and Web application
Novi Sad, Serbia

It was quite a challenge for us to help the two ambitious fellas from our home town take their project from the initial idea to a fully-functional mobile app. They wanted an iOS and Android app that users will be able to use with ease to report any issues in their environment. We were so impressed with the idea that we strived to design a visual identity that will impress the investors and take this project to the next stage. We are ready to do whatever it is in our power to help this app to become a go-to solution for any problem that requires fixing.

See on Behance
Winery "Stojkovic"

Winery "Stojkovic"

Our greatest challenge was to present the century-old winery in a new light. We had to bridge the gap between the two generations, the old and the young, and create a timeless concept. Finally, we agreed that Winery "Stojković" / Two Suns should be our foundation for the creation of a new identity.

2018
Branding, Visual Identity,
Labels design
Banoštor, Serbia

One of the first steps involved in setting up a new logotype.
We are proud to say that we managed to incorporate the symbol of two suns and thus connect it with the Winary's name which dates to 1912. From here we moved on to the development of this unique, elegant and valuable visual solution that marks a new beginning for the winery.

The winery is located on the mountain slopes, lassoed by the river, rich with lines of vineyards that create magnificent landscapes. Looking at the countryside from the birds' perspective, thinking about the Two Suns, we were inspired to set up visual guidelines of the new identity through linear elements which manage to breathe life into a simplified identity.

New Logo
Winery "Stojković" 1912

Strings of complex linear sequences allowed us to create unique labels which give special character to each wine variety with their shape and movement. Luxurious label paper and gold print make the winery radiate with elegance.

Product label & Bottle neck tags
for Chardonnay & Rose wines

The story of the two Suns originates from the fact that Banoštor village and its vineyards lie underneath the two Suns as another light reflects from the Danube which creates a fertile ground for fruitful results. The linear representation embodies the idea of the two Suns and demonstrates the lines of vineyards, at the same time subtly shaping the first letter of the name of the winery.

The symbol is used on different labels, promotional print and digital materials and as such becomes the most recognizable part of the Winery "Stojković" identity. The project demonstrates the fact that it is possible to combine two worlds, two generations, and create a new face for the brand that is ready to win over young oenophiles with its minimalistic and exclusive look.

Previous

Really Healthy Pasta

April 2016,
Branding, Visual Identity
Novi Sad, Serbia

Next

Mechanix

April 2018,
Branding, Visual Identity
Novi Sad, Serbia

Mechanix

Mechanix

Mechanix is a place which houses exercise equipment for the purpose of physical exercise. Functional Fitness Facility is unique and renowned for its special tailor-made training programs and an array of dynamic fitness classes are available daily at this fitness studio. Mechanix crew have instilled the belief that regular physical activity is a necessary component of personal health and well-being. Just like the perfect branding solution is essential for Mechanix - and we nailed it!

April 2018,
Branding, Visual Identity
Novi Sad, Serbia

For us, this dynamic and distinctive fitness facility was a project that undoubtedly deserved a unique, strong, and hand-drawn typographical solution. The logotype dictated visual identity and brand communication which was directed towards all who live a dynamic lifestyle.

The glass facade is painted in abstract and modern design, which gave the space a sense of movement. And when the lights are on, the hints of vinyl that can be seen through the glass entrance keep the upbeat atmosphere in the evening and reflect the dynamic energy onto the bypassers.

Logo made with
hand-drawn typography

The entire visual identity is designed to be dynamic and to send a powerful message; high-gramature paper, UV varnish and screen printing allowed us to create solutions that leave a lasting first impression.

Business cards solution
on 700g black paper
UV logo application
on the cardboard surface
Branding, Visual Identity
April 2019

From the initial idea to realization, we managed to present Mechanix team's desire to be memorable and to embody the intense spirit of extreme sports. Now they can say with great confidence that strength without functional training (nor functional branding) has no real-world value.

Brand building we conducted through this project is the proof that market research and dedication to creating a logo that meets all technical standards can be applied on all visual marketing materials - from business cards to applications, and in this case, the building exterior greater than 80m2.

Previous

Winery "Stojkovic"

April 2018,
Branding, Visual Identity
Novi Sad, Serbia

Next

Leon Coronato

April 2019,
Branding, Visual Identity
Novi Sad, Serbia

Leon Coronato

Leon Coronato

The tale of Leon Coronato dates back to the early 17th century, and the building has not lost its original flair. Staying true to its roots, the hotel added a touch of contemporary design elements to accommodate the needs of a modern traveler. We embraced this project wholeheartedly where we had to place the well-established restaurant brand under the same roof as the new hotel which visual identity was yet to be created.

January 2019
Branding & Web Site production
Perast, Montenegro

The main idea behind the logo is a combination of two symbols - a lion and a flower, which represent the synergy between the hotel and restaurant.
The flower is used because of the restaurant’s name "Đardin" which is the Montenegrin word for "garden", while a lion illustrates the name of the hotel - "Leon Coronato", which translates to "crowned lion".

The primary colors of the hotel and restaurant are blue and green, where blue represents the spirit of the Mediterranean, and green reflects nature. The secondary color used in visual identity is light beige. It merges the two identities visually, and since the blue and green have cooler tones, it was necessary to add a warmer hue to achieve a more gentle feeling.

The Leo pictogram
as a main visual element

We also designed business cards for the hotel using fine paper packed in an elegant luxury box, as well as door hangers and exclusive folders for each room that include a welcome letter and guest information.

Exclusive and specially-designed Welcome Folder
Business cards & Thank you cards done with old gold printing
Restaurant logo
redesigned to be in line with the hotel’s identity

We went for a full luxurious garden look while branding the restaurant, so we used royal green combined with gold which represents class and high-end service provided by the restaurant.

For the restaurant, we also designed the main menu with a special pizza menu card, a wine card, and a counter menu that is placed in front of the restaurant. As a part of the stationery, we also made business cards for the restaurant, along with compliments cards and matchboxes, which are intended as a gift for the guests.
We made interior signage for every floor in the hotel, and smaller smoking ban signs and restroom signs. We also designed the board in front of the restaurant that contains information about the restaurant’s opening hours.
The website is done in accordance with the identity, with a minimalist approach using professional photography and fine typography.

Previous

Mechanix

April 2018,
Branding, Visual Identity
Novi Sad, Serbia

Next

Enforma

April 2017,
Branding, Visual Identity
Novi Sad, Serbia

Enforma

Enforma

Both Art & Code Studio and Enforma enjoyed building a recognizable brand for this creative entity that manages to turn their visions into architectural wonders.
The outcome - out-of-this-world.

March 2017
Branding, Visual Identity
Kotor, Montenegro

The idea behind the logotype appeared during one of our consultations. We learned that they use abstract shapes in their drafts to present ideas for future projects to their clients. We made a creative decision to displace the lines that shape the letter "N" into a diagonal position and that way create a unique and recognizable shape.

The letter "N" also stands for the first letter of the founder's name and surname, who ensures all Enforma projects are realized to their fullest potential. Minimalizm, straight and precise lines indicate that the logo represents the studio that pays close attention to the details and turns playful visions into strictly controlled construction projects.

Logo ornate with
unexpected shape of the letter "N"

When it comes to the production of stationary visuals, our idea was to combine different materials to build one entity, just like Enforma uses different materials to build their projects.

Business cards
produced with foil print
Different envelopes
for different events
Letter "N" created to represent a
symbol of different thinking

We always say that the greatest challenge is to turn a great idea into a reality, especially if we talk about an abstract concept for which we need to find an adequate counterpart in the real world. Enforma Studio rightfully earned a distinctive identity which is visually so appealing that its minimalism makes maximum impact.

At the end of this educational journey, together, we managed to create a unified symbol and a logo, along with more than 10 types of marketing materials. The new visual identity reflects Enforma's approach to work and the website we created meets the standards of the digital world. Most importantly - we established lifelong friendship because we made it our mission to create a timeless brand.

Previous

Leon Coronato

April 2019,
Branding, Visual Identity
Novi Sad, Serbia

Next

Bauriss

April 2019,
Branding, Visual Identity
Novi Sad, Serbia

Bauriss

Bauriss

This company dedicated their work to building humane living complexes adapted to the needs of a modern family or an individual. The idea inspired us to build a brand that will resonate quality, safety, and professionalism.

April 2019
Branding & Marketing Strategy
Novi Sad, Serbia

From conducting market research and coming up with the company name, to setting up a clear, minimalistic approach to the logotype creation, we thought about one thing only: how to create a visual solution that will reflect the founder's professionalism and passion?

Bauriss is a German term for architectural blueprint which marks the beginning of every building's story. The entire identity is designed to be diametrically different from any competitor and to establish an exclusive approach to planning and construction through its visual identity.

Logo design with
modern minimalistic approach

Business cards were made by combining fine paper and gold print, and packed in specially designed boxes. Other marketing materials are also enriched with brand's colors, with a modern twist.

High-end business cards
done on fine paper with gold finishing
Exclusive hand-drawn logo design
Branding,
Visual Identity

This design approach to identity ensured every potential buyer that there is a serious investor behind the project who knows how to turn his vision into an oasis for a modern family man. The combination of dark, earthy tones and bronze reflects luxury and elegance, which was our primary goal.

The strong, visual demonstration makes the brand memorable and appealing at first sight. Thanks to careful planning of the digital marketing strategy, we managed to build a brand that will set the bar high for others in its industry, and our ideas will set new standards in terms of visual communication with the market.

Previous

Enforma

April 2017,
Branding, Visual Identity
Novi Sad, Serbia

Next

Really Healthy Pasta

April 2016,
Branding, Visual Identity
Novi Sad, Serbia

Really Healthy Pasta

Really Healthy Pasta

We had the opportunity to create this brand from scratch; a brand which aims to stand out in an already competitive food industry; an organic brand that truly deserves to jump off the shelves. All this meant that we had to give it our all, and more.

October 2016
Branding & Packaging
London, United Kingdom

From daily consultations we had with our long-term partners from Good Health Naturally, to a complete brand setup and packaging design, we understood that it was our responsibility to create something that would fit the current market and appeal to target audience, even though it is a completely new brand.

Logo was created to evoke the feeling of nature, and we had the same idea for the design of the 18-letter long name. The trademark is located in the top left corner of the package and becomes instantly recognizable. Its universal, unicolor design dominates on each of the products from a diverse range.

Product logo
that became a TM

The package indicates that it is an organic product, which was achieved with smart design and box creation. Its front reflects the brand’s character, while its back gives its consumers a sense of trust.

Logo application
on a package
One ingredient image used
to mark the diversity of pasta
Branding, Visual Identity
April 2019

Six different products with a single healthy ingredient were presented to the UK market and produced a great revenue for the brand. We are happy for the opportunity to work with this special organic brand.

This project taught us that no matter where we find ourselves at the very beginning, seamless communication guarantees exceptional results. We take pride in knowing that our visual contribution made more than a million targets in the UK really happy.

Previous

Bauriss

April 2019,
Branding, Visual Identity
Novi Sad, Serbia

Next

Winery "Stojkovic"

April 2018,
Branding, Visual Identity
Novi Sad, Serbia

Team
Jobs
Team

Katarina
Jezdović

Brand Designer

She is our brand designer who handles literally everything - from the basic setup of the most important visuals and defining the look of business characters, to smart marketing solutions. She never ceases to impress us with her ideas that she can carry out on her own, due to her rich technical knowledge and precision. She also makes the best coffee (but keeps the secret recipe to herself).

Mina
Pavlica

Front-end Developer

Although an actress by vocation, she channels her creative passion through front-end development. Dedicated, accurate and extremely devoted to her work, she transforms our design solutions into a digital form, thus creating advanced web app solutions. You can also hear her enchanting voice in our video campaigns.

Miloš
Tadijin

Graphic Designer & Illustrator

His distinctive philosophical approach to design makes his definition of graphics and illustrations unique. His explosion of thoughts results in end-solutions which exceed our and our clients' expectations. His work speaks for itself, and his work resonates a positive vibe that inspires us.

Vladan
Dobrenov

Founder/CEO

He turns complex requests into practical, simplified solutions. Working in the creative IT industry for 15 years, Vladan managed to develop a system which spawns ultimate results for every client and their ideas. Whether it is a startup or an established business, our CEO guides studio's clients on the road that takes them to their goals: the leading position in the industry.

Irina
Miladinov

Creative Project Manager

Experienced designer and director with a demonstrated history of working in the field of IT, marketing and creative industry. Skilled in design and management, launching projects, event management & production, content creation. Strong professional working in the design industry for the past 10 years.

Saša
Knežić

Architector & Graphic designer

A designer who incorporates his knowledge of architecture into his work, which makes his design concise and allows it to speak for itself. He uses his creations to build unpredictable and exciting concepts.

Jobs
Team
Jobs

Place where
startups get wings

We are a company of creative professionals, here to help you present your ideas through captivating visual experiences and make your message stand out in the business world. There is no challenge that could make us flinch. No matter the industry, no matter the market – we welcome your inquiries. Our current success score can vouch for the quality of our services.

Ten years of
unlimited creativity

Now we can say that we are experts for an IT Start-Up projects where we support brilliant ideas from the beginning drafts, walking with the clients through complex processes to the finishing line where we launch project too unknown business development universe.

Our Brands

We take pride in what we achieved and the rich knowledge we gained working in the creative IT industry all these years. We established two new brands intended to bring quality service to our professional clientele who are in dire need of practical and creative solutions to amplify their business endeavors.
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Full digital
services

Startup production
& management

Responsive Website design
& development

Mobile App UI/UX design
& development

Complex web & mobile
applications processes

Identity &
Design

Visual corporate identity

Product and service design

Packaging

Publications

Infographics

Naming &
Verbal Identity

Research & idea drafts

Brand confirmation
& registration

Claims & Slogans

Corporate product
& service naming

Internet domain confirmation
& registartion

Branding
Strategy

Market & trend analysis

Competitors & references

Positioning strategy

Brand values & personality

Definition of brand
essence & promise

What are we doing differently

Notable projects

Logo and Business Cover Image

Contact
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Vase Stajica 30,
Novi Sad, Serbia
+381 62 37 43 21
studio@artandcode.eu
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